Here We Go: The Deal Is Done
Grays Hockey have backed the fast-growing influencers at Inject Hockey, as they put pen to paper on a newly agreed partnership renewal. Known for their authentic, engaging, and light-hearted take on the sport, we’re committed to taking the boys and the game to the next level.
Founded by Louis Tipper and Alex Sheldon, Inject Hockey has evolved from an idea formed during their time at university, to now commanding a large following as they document their journey competing at the highest level of English hockey, where they are currently battling for the national title with Wimbledon HC.
Together, Grays and Inject Hockey are on a mission to grow the game and connect with the next generation of players and fans. We asked Louis and Alex a few questions following the renewal.
1. A Partnership Built On Trust, Delivered.
After a standout first year, the partnership renewal marks an exciting next chapter.
“It’s a massive step for us. The first year showed what’s possible when you combine authentic content with a brand that genuinely supports what we’re building. Renewing the partnership with Grays feels like a real vote of confidence in the direction of Inject Hockey, and it gives us the platform to go even bigger this year. We’ve built a strong foundation together, and now it’s about scaling that impact.”
The contract renewal reflects both the success of the collaboration so far and the shared ambition to elevate hockey content to new heights.
2. What’s Next For Inject Hockey?
With a growing audience and clear momentum, Inject Hockey has ambitious plans for the year ahead.
“More consistency, higher quality, and a wider mix of content. We’re pushing towards posting 2–3 times a week and starting to experiment more with longer-form content alongside our usual short-form videos. Followers can expect more behind-the-scenes of semi-pro hockey, matchday experiences, skill-based content, and deeper storytelling around the sport. We also want to bring our audience closer to the gear itself—how it performs in real situations, not just how it looks.”
From matchday vlogs and insights to skill development and storytelling, fans can expect a richer, more immersive look into the sport – this could get interesting...
3. Why Grays Hockey Is The Brand For You?
Values. Vision. Legacy.
The partnership with Grays Hockey continues to stand out as a natural alignment of what matters most.
“The biggest benefit is alignment. Grays are one of the most established and respected brands in hockey, so being associated with them instantly adds credibility to what we’re doing. On top of that, they’ve given us the freedom to be creative and stay authentic, which is key for our audience. It’s not just about pushing products - it’s about integrating them naturally into content that people actually want to watch. That’s why we’ve been able to generate consistently strong engagement and reach across both Instagram and TikTok over the past year.”
This balance of heritage and creative freedom has been central to the partnership’s success so far.
4. The Art Of Navigating An Ever-Changing Algorithm
Inject Hockey is also seeing clear shifts in how audiences engage with the sport online.
“Hockey content is definitely evolving. Short-form is still dominant, but there’s a clear shift towards more personality-driven and story-based content rather than just highlights. People want to connect with players, not just watch them. There’s also a big opportunity in hockey because it’s still an untapped space compared to other sports - so creators who are consistent and creative can grow quickly and build really engaged communities. That’s something we’ve seen first-hand with our audience growth and engagement rates.”
As the digital landscape evolves, Inject Hockey is well-positioned at the forefront of this new wave of storytelling.
5. The Grays Hockey Equipment Behind The Story
A key part of the partnership is showcasing our Grays Hockey 25/26 Range in genuine playing scenarios, with Louis and Alex both backing one of our most popular, standout sticks:
“We mainly use the JB8 and the Raid 2.0. The JB8 is perfect for us because it gives that balance between power and control - it’s ideal for attacking play, especially when you’re trying to get shots off quickly or beat defenders in tight spaces. It just feels sharp and responsive. The Raid 2.0 complements that really well. It’s super reliable, great for all-round play, and gives you that consistency in both defensive and attacking situations. Between the two, we’ve got everything covered, which is why they’ve become our go-to sticks both in matches and in our content.”
With Wimbledon heading into Finals Weekend and Inject Hockey continuing to expand their reach, the renewed partnership comes at the perfect time.
Grays and Inject Hockey are as determined as ever to build on a strong first year - pushing creative boundaries, growing the game, and bringing fans closer to hockey than ever before.
