Grays Hockey is a brand steeped in heritage, serving the world’s best players since 1890. In a continued focus to offer the best hockey products on the market to a new generation of players, we’re excited to launch our new campaign - Stick It To The World.
We live and breathe hockey, so we know what players go through - from challenges along the road to greatness, to what makes every story unique from club hockey to the Olympics. So with a blend of curated and user generated content, Grays will showcase - through social media and experiential marketing - how our players “stick it to the world”, through their character, tenacity and skill. Unique stories, vibrant graphics and roadshow events to remind players old and young; the orange flash is more than just a graphic on a stick – it’s a pledge from both us and the players that choose us – to trust only the best.
Top players already featured in the campaign include Zach Wallace, Rhys Smith & Holly Hunt. The campaign will showcase our best in class AC range, GR range, new AeroCage and Raid footwear and new Elite goalie equipment.